Category: Attorney Marketing

Converting Website Visits Into Clients

You’ve got an impressive website with a responsive, mobile-friendly design. You’ve got an editorial calendar, […]

How Remarketing Can Boost Your Law Firm’s Conversion Rate

As an attorney, you come across potential clients interested in your practice all the time, whether it […]

Word of Mouth Marketing Tactics for Law Firms

With the world being technologically advanced and face to face interactions decreasing, people now rely […]

4 SEO Techniques Your Law Firm Should be Following

We talk a lot about SEO these days – and for good reason: it’s incredibly imperative to helping people discover your firm’s website and content. SEO practices are continually evolving to keep up with the ever-changing Google algorithms and some practices are more relevant than others at this point.

Why Your Law Firm’s Logo Matters

As with any organization, your law firm’s logo stands as an initial representation and first […]

Gaining Quality Leads to Your Firm Through AdWords

Google AdWords is a paid advertising venue that brings your advertisements into the Google search […]

How Lawyers Can Benefit From Email Marketing

It’s hard to believe that email marketing has already been around for more than two […]

Managing Your Law Firm’s Reputation Online

Every opinion our clients have gets posted to the internet, putting everything out there on the table – whether it’s accurate or not. Managing that reputation has become an incredibly important part of our jobs – but how exactly can lawyers successfully manage their firms’ reputations online?

Optimizing Your Law Firm’s Social Media Pages

We’ve talked before about the importance of SEO for your law firm’s web presence. But […]

Establishing a Marketing Strategy for Your Law Firm

We’ve all seen the standard lawyer marketing billboards and TV advertisements and, let’s be honest, they can be a bit painful to watch. However, the tactics themselves can have merit if used properly and if aligned with a solid law firm marketing strategy; so how exactly can you establish a solid marketing strategy for your law firm?

Simple SEO Tips for Lawyers

An SEO (search engine optimization) strategy is gold in today’s website arena – it’s what drives your site to the top of search engine result listings. That said, there are definite rules to SEO, a practice that is continually evolving. While the rules are always in flux, there are some basic and simple practices that remain constant. Here are a few of the base elements that lawyers should incorporate into their own websites.

Do’s & Don’ts of Social Media for Lawyers

Having a social media presence is a great way to promote your business and to position yourself as an expert resource – but there are a few things that you need to keep in mind when considering usage of social media for law firms.