By now, just about everyone has a website – it’s so commonplace that it is easy to take the technology for granted. Too often, people and companies launch websites to get information up without taking the time to adequately prepare the site behind the scenes. This lack of investment on the back end leads to poor site performance later. Make your website a success by avoiding top blunders – here are the top five mistakes that attorneys make on their websites.
Too much talking the talk
Yes, credibility is an extremely important factor in any attorney website and using relevant industry terms is one way to establish that you know your subject matter well. However, too many legal terms tends to result in terminology that is difficult for the average potential client to read and understand. Make sure that your website balances the industry terms with explanations written artfully into the copy and with relatable, everyday terms.
Large graphics take bandwidth to load and are notorious for slowing down site load times. Make sure that you use images on your attorney website that are sized for Web and saved in a Web-friendly format, such as JPEG and PNG files. TIFF files are definitely out.
Missing call to action
Too many attorney websites spend time explaining services and capabilities while forgetting to actually ask for the business. The call to action is the closing statement – for example, “call today for a complimentary phone consultation” or “to receive your complimentary one on one consultation, complete the below form.” These statements let the user know the next step and, more importantly, make it an easy one to take.
Mismatched tone with a lack of flair
Yes, your attorney website needs to be professional – but professional doesn’t need to mean flat and boring. By establishing a proper tone for your business that matches your firm’s brand, you will give your website personality which makes your content a more interesting read and lures potential clients.