When it comes to websites for lawyers, the rule book is constantly changing – and those who want to succeed are well-served to stay on top of the latest lawyer website design trends. Here are just a few of the latest trends in Web design for lawyers.
One of the most important new aspects of lawyer website design is a relatively new concept called “responsive website design.” To put it simply, Responsive Website Design (RWD) is when the structure of a website is adaptable for all devices, from smartphones and tablets to desktops and laptops. It is a way of building websites for lawyers on a fluid grid that flexes to automatically resize and reorganize the website’s assets smartly, based on the screen size on which the website is viewed. Static sites are developed on grids with hard-coded cell and template sizes which are usually built for viewing from a computer – however, because the sizes are static, the sites require reconfiguration for each type of screen (think various mobile screen ratios, tablets, e-readers, etc.). The concept of responsive websites means that firms save money in the long run by developing one flexible site, rather than a myriad of statically sized sites. Beyond the cost savings, these responsive sites present better to readers, increasing page view times and reducing bounce rates.
It’s What’s on the Inside That Counts
For years, homepage design has been the cornerstone of nearly every website out there – but that is changing. By using Google Analytics, you’ll see that a good amount of your Web traffic is coming in from users landing on the interior pages of your site (Attorney bio pages, Practice Areas, blog articles, etc.).
This is likely a result of improved Google an search engine indexing, paired with an increased importance on external links to websites for lawyers – often accomplished through content development efforts. That said, when it comes to Web design for lawyers, ensure that your firm’s site uses an architecture that will fully relay your firm’s offerings and that will offer opportunities to smartly herd visitors to your pages.
The term of the age is “SEO” – short for search engine optimization. When it comes to securing traffic to websites for lawyers, this SEO is paramount. Essentially, this practice involves designing your website in a way that is most readable for search engines and involves things like smartly naming your pages and URLs in ways that incorporate keywords and key phrases relevant to your business and that repeat strategically throughout your site. Additionally, your website as a whole needs to be smartly written with those same keywords and key phrases, not to mention with full content that is relevant to those keywords and key phrases, to secure high search engine results rankings.
SEO is a continually evolving practice with a full industry of experts who make it their business to know the latest and greatest. Just as the rules are constantly evolving, the importance of SEO continues to grow. Want to know more about what it takes for your law firm’s website to succeed online? Get in touch with one of our Web experts.